Half-formed · in progress

Athletes know what "performance" means. Most companies don't.

In sport it's measurable, time-bound, and unambiguous. In business it's a slide-deck word that means whatever the room needs it to. Working on a sharper definition.

Drafting
This piece is being written. The headline above is the seed — the full version is on the way. In the meantime, if this is something you're thinking about too, I'd genuinely like to hear it.