Strategy M&A Operations Value Creation Olympic-grade Delivery Transformation Diligence Product Strategy M&A Operations Value Creation Olympic-grade Delivery Transformation Diligence Product
Operating Partner @ SumUp · Independent advisor · London / open to relocation

Amanda Dundas.

I bring world-stage ops — Olympics, FTSE, fintech — to companies that need to move without the drama.

Same playbook, different
scoreboard
80+
Countries lived & visited
9
Olympic-scale events delivered
$230m+
Value identified & created
Top 10
Karate world ranking
01 —

About (the short version)

I'm a strategy and operations leader who's spent a decade jumping between worlds that don't usually share a vocabulary — McKinsey engagement rooms, BA's Heathrow control room, Olympic football venues in Rio, and the CEO office of a unicorn fintech.

My job, broadly, is to make ambitious things ship. M&A and value creation when there's a deal on the table. Operating-model design when an org is outgrowing itself. Transformation when the wheels are quietly coming off. A 100-day plan when there's no time for anything longer.

Former internationally-ranked athlete (top-10 karate, Scottish team). Same performance mindset applied to companies — clear standards, small reps, honest feedback, and a deadline that doesn't move.

02 —

Selected work

Fintech Unicorn Org design

Designed and launched a 350-person engineering org in three weeks

SumUp · CEO Office

Owned the operating model end-to-end for "Run & Grow" — a new department spanning product and engineering. Structure, governance, and full implementation, from blank page to live launch in under three weeks.

3 weeks · 350 people Read case study
Aviation Operations Crisis response

£20m saved at Heathrow — and the operational response to a fire

British Airways · Heathrow Leadership Team

Led ~200 onshore and offshore staff planning resourcing across Heathrow and BA-managed airports globally. Overhauled budgeting, drove Heathrow to its best-ever months, and ran the operational response to the March 2025 Heathrow fire.

£20m saved · 3× output Read case study
Telco Cost takeout

$210m in combined savings for two US telcos

McKinsey & Company · US

Led two cost-takeout engagements as Junior Engagement Manager. Designed the program, ran delivery across the operator's full infrastructure spend, and built a digital banking platform from scratch with three squads (60+ people) for a Middle Eastern client.

$210m saved Read case study
Media M&A Growth

300%+ YoY growth and an 8× valuation negotiation

DMGT · Strategic Development & Investment

Promoted from Chief of Staff to Senior Director within 8 months. Led group-wide M&A — sourcing, diligence, term sheets, models, integration. Built the growth strategy for two early-stage portfolio brands. Negotiated 8× valuation vs. a requested 18×.

+300% YoY · 8× negotiated Read case study
Logistics Hyper-growth

Scaled Amazon UK Freight from 8 to 100+ in three months

Amazon · Freight UK

Joined as one of the first 8 ops hires. Grew weekly shipment volumes from 10 to ~5,000 in six months. Built reporting tools in SQL and Python that cut reporting time from 2 hours to 5 minutes, and ran process automation that lifted new business won 10×.

8 → 100+ · 10× new business Read case study
Olympics Live ops

Technology delivery for five Olympic football venues

DundasTech · Rio 2016

Project Manager owning end-to-end tech delivery across five venues — fibre, connectivity, broadcast, ceremonies cue systems. Navigated federal police, government bureaucracy, and immovable deadlines. Among the few Games-wide PMs to deliver on time and on budget.

5 venues · on time, on budget Read case study
03 —

Currently building

A few of the AI tools and agents I'm working on — some live in production, some still in build, some that started as side experiments and turned into real things.

04 —

Beyond the day job

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In sport

Performance mindset, the original
  • Top 10 in the world
    Karate · Scottish National Team
  • Recovered from two ACLs before 18
    Back competing both times
  • National competitor
    Track Cycling & Canoe Slalom
  • Coach & mentor
    Youth karate, cycling, kayaking — competitive level
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On the road

9 countries lived in · 5 continents
80+
Countries visited
  • Bases & postings
    London · Glasgow · Bangkok · Vienna · Rio · Tokyo · US · Middle East · Jinan
  • Languages
    English (native), French, Spanish
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In service

Volunteer commitments & mentoring
  • Career mentor
    UCL BizSoc · LSE · Strathclyde Consulting Society
  • Chicago Scholars Mentor
    Supporting underprivileged students into higher education
  • Kids Leader & Homeless Shelter Volunteer
    HTB
  • Youth sports coach
    (See "In sport" — same humans, different angle)
05 —

Track record

SumUp
Oct 2025 — Now
Operating Partner, CEO Office
Strategic planning & OKRs · 350-person org design · CEO comms partner
LinkedIn ↗
DundasTechSince 2014 · alongside
May 2014 — Now
Co-Founder & Director — Major Events & Technology
9 multi-sport games · Olympics, World Cup, Commonwealth · IOC standards author
LinkedIn ↗
British Airways
Nov 2024 — Sep 2025
Head of Operational Planning (Airports)
£20m saved · ran the response to the Heathrow fire · trade union negotiations
LinkedIn ↗
DMGT
Sep 2023 — Nov 2024
Chief of Staff → Senior Director, Strategic Development & Investment
Group-wide M&A · $30m+ savings + $50m growth deployment · House of Lords AI submission
LinkedIn ↗
McKinsey & Company
May 2021 — Sep 2023
Junior Engagement Manager & Product Owner
$210m telco cost takeout · digital banking build (60+ people) · accelerated transfer to US office
LinkedIn ↗
Amazon
Mar 2020 — May 2021
Program & Product Manager — Amazon Freight
First 8 ops hires · scaled team to 100+ · 10× new business · 83% task-time reduction
LinkedIn ↗
UN Environment Programme
Sep 2019 — Feb 2020
Resilience to Disasters & Conflicts
Asia-Pacific portfolio · Afghanistan policy · Pacific climate-migration programme
LinkedIn ↗
UNIDO
Jun 2019 — Aug 2019
Trade, Investment & Innovation
Strategic restructuring of UNIDO's global Investment & Tech Promotion Offices
LinkedIn ↗

Education

UCL
MSc Risk, Disaster & Resilience — Distinction · 2018–2019 · Thesis ranked 2nd in class
Strathclyde
BA International Business & Modern Languages — 1st Class Honours · 2014–2017 · Exchange in Jinan, China
06 —

Currently thinking about

Note · April 2026

AI agents are quietly rewriting recruitment

They're not magic, but they're already taking 60% of the manual work out of hiring pipelines. Building a few in production now. The question is who learns to manage them well, not whether to use them.

Read more →
Watching

LA28 will be the first AI Olympics

Quietly the most interesting tech project on Earth. Operations, broadcast, security, fan experience — every layer being rebuilt with agents in the loop. Not a deck-friendly story yet, but it's coming.

Read more →
Half-formed

Athletes know what "performance" means. Most companies don't.

In sport it's measurable, time-bound, and unambiguous. In business it's a slide-deck word that means whatever the room needs it to. Working on a sharper definition.

Read more →
Building

Spectrum management at scale

AI tooling for fleet and radio mapping at major events. Cuts ~80% of manual planning time, improves accuracy across multi-venue environments. Niche, but useful — and the patterns generalise.

Read more →
Writing

The chief-of-staff playbook nobody wrote

Most COS roles are admin in disguise. The good ones are leverage — the difference between "running the room" and "running the diary". Drafting the version I wish I'd been handed.

Read more →
Coaching

Coaching kids is the same as scaling a team

Same patterns: clear standards, small reps, honest feedback, a high bar held kindly. Whether it's karate, cycling, or a 350-person dept — the unit of work is identical.

Read more →
07 —

Get in touch

Got a messy problem?

Best route in is a one-paragraph note about what's broken (or what feels off) — I'll come back within two working days.